The story

T&C Surf Designs was founded in Honolulu in 1971 by Craig Sugihara, and its yin-yang logo became one of the defining surf labels of the 1970s and ’80s, worn far beyond Hawaii.

More than 50 years later T&C is still a Hawaii company with several Oahu surf shops, its own board program with local shapers such as Glenn Pang, and a long-running team of Hawaiian surfers, skaters and bodyboarders.

It also runs the T&C Grom Contest for young Oahu surfers, so the shop’s ‘Stoke & Aloha’ tagline comes with real roots in the local scene.

Best Sellers

No (or few) marked-down items are listed on the shop’s site right now, so here are picks from its own Best Sellers collection.

BEST SELLER

Musubi Coin Key Chain$12.50See it at Town & Country Surf Designs →

BEST SELLER

Raised on Musubi Jersey Tee$30.00See it at Town & Country Surf Designs →

BEST SELLER

Adobo and Rice Jersey Tee$30.00See it at Town & Country Surf Designs →

BEST SELLER

On The Go Musubi Jersey Tee$30.00See it at Town & Country Surf Designs →

BEST SELLER

Retro Neon Tank$27.00See it at Town & Country Surf Designs →

BEST SELLER

Hawaiian Time Jersey Tee$30.00See it at Town & Country Surf Designs →

Prices as listed on the shop’s site, checked Nov 2, 2026. Photos load from the shop’s own site.

Hot & New

NEW

Mirage Core Eddie Would Go 21″ Boardshort$59.95See it at Town & Country Surf Designs →

NEW

S.Series Panel Cordura Eddie Would Go 19″ Boardshort$89.95See it at Town & Country Surf Designs →

NEW

Eddie Would Go Poster Hoodie$69.95See it at Town & Country Surf Designs →

NEW

Eddie Would Go Spray Jacket$69.95See it at Town & Country Surf Designs →

NEW

Eddie Would Go Petro Diamond Loose Tee$34.95See it at Town & Country Surf Designs →

NEW

Eddie Would Go Relaxed Tee$34.95See it at Town & Country Surf Designs →

Prices as listed on the shop’s site, checked Nov 2, 2026.

More From the Racks

More of what Town & Country Surf Designs has on its site right now (regular prices, not a sale). Tap any photo or name to go straight to the item.

PICK

Sketch Bus 25 Volkswagen® Tank$27.00See it at Town & Country Surf Designs →

PICK

Mahalohalo Jersey Tee$30.00See it at Town & Country Surf Designs →

PICK

Wing It Jersey Tee$30.00See it at Town & Country Surf Designs →

PICK

Retro Neon Long Sleeve$35.00See it at Town & Country Surf Designs →

PICK

Flower Label Cap$38.00See it at Town & Country Surf Designs →

PICK

Lei Kui Backpack Cooler Chair$48.00See it at Town & Country Surf Designs →

Prices as listed on the shop’s site, checked Nov 2, 2026.

Town & Country Surf Designs
1450 Ala Moana Blvd, 3rd Fl (Ewa Wing), Honolulu, HI 96814

Sources

• T&C Surf: Hi-Story
• Town & Country Surf Designs: About (own site)
• Town & Country Surf Designs: listing source
• Town & Country Surf Designs: official site

Story written from the shop’s own public pages and press. Logos and product photos belong to the shop. No paid placement.