★ Surf Shops · Shop Story
Pearson Arrow Surf & Sport
Custom Pearson Arrow surfboards shaped by Bob Pearson, plus a full-service Westside Santa Cruz surf shop.
Santa Cruz
The story
Pearson Arrow Surf & Sport is the Westside Santa Cruz shop behind Bob Pearson’s Pearson Arrow surfboards, a shaping line with Santa Cruz roots going back to the 1960s.
In the shop’s own words, its mission is “continuing a tradition of quality sports products and the constant exploration of new advancements in technology to promote positive vibes, mana and the healthy lifestyle of surfing culture.” — Bob Pearson
Custom boards
Custom Pearson Arrow surfboards are shaped by Bob Pearson. Orders start with a shaping appointment, where you talk through board type, size and volume, rails and tail shape, fin design and placement, colors, your skill level and where you surf.
Book a shaping appointment: (831) 462-2791
Pearson Arrow Surfboard Factory: 1115 Thompson Ave #7, Santa Cruz, CA 95062
The shop & online store
The retail store is a full-service surf shop: custom surfboards, new and used surfboards, wetsuits and booties, apparel, and (in their words) “advice, stories & smiles.”
Their online store sells Arrow and West Side apparel and gear: hoodies, tees, tanks, beanies, hats, sweat pants and Arrow surfboard fins (FCS and Futures).
Shop picks
Real gear from Pearson Arrow Surf & Sport’s own online store. Prices as shown on their site on Oct 26, 2026 and may change. Every link goes straight to the shop.
Hang loose, walk on in
What makes it special: Bob Pearson still shapes the Pearson Arrow boards himself. Call the shop to book a shaping appointment and build the board you’ve been dreaming about. The Westside shop is full service: new and used boards, wetsuits and booties, apparel, and in their own words, ‘advice, stories & smiles.’
What to expect: It’s a real local surf shop, so don’t be shy. Say howdy, ask what’s working at the local breaks, and talk boards with folks who actually ride them. If you’re after lessons, rentals or repairs, just ask what they offer.
Why buy direct: Every tee, fin and board you buy straight from the shop keeps the doors open, the shapers shaping and the local surf scene stoked. Can’t make it in? Order online direct and the stoke still goes home to the shop. Surf’s up!
Pearson Arrow Surf & Sport
2100 Delaware Ave, Suite 1, Santa Cruz, CA 95060
(831) 423-8286
pearsonarrowsurfboards.com · Shop online · Instagram
Sources
Story written from the shop’s own public pages, press and public listings. Logos belong to the shop. No paid placement.
Find the shop
Pearson Arrow Surf & Sport
2100 Delaware Ave, Suite 1, Santa Cruz, CA 95060